The social media site LinkedIn is a GREAT tool to utilize when branding and even creating a name for yourself. The down side is the basic account doesn't do too much and the premium account costs money. When creating a professional account things to consider would include easy and simple visuals which catch a persons attention, also connecting and networking with others that share interests so their followers could easily find me and therefore continue to grow my following. On LinkedIn I have found groups that allow my baking and pastry interests to grow and develop. Groups such as "Pastry Chefs" is a group of others with the profession whether beginners up through advanced; sites like this is what is going to help me grow and develop further as well as network to build my business.
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